The art of landing page optimization can impact your website in a more solid way to boost conversion rates and business growth. When you follow best optimization practices, it will be a gateway to creating a space where users love to engage, purchase, and always look forward to. Address their needs and encourage them to take some action on your website.
Having a good landing page can convert your viewer into a customer. Also, keep note of this question: why would anyone visit your landing page? What will you offer that leads them to take a specific action?
To aim at targeting potential customers, you need crucial elements included in the landing page such as well-built CTAs, ad copies, value propositions, clear USP, etc. Now that we’ve gotten deep into the topic, let’s understand what is landing page.
The purpose of having a landing page is simply to convert a visitor into a customer. When seeing what makes the landing page different from other web pages, landing pages are designed to make visitors take a specific action such as sign up, make a purchase, and fill out a form from where you can take information that your visitors have filled.
What is a landing page on a website? A page that is specifically designed for a marketing and advertising purpose. A visitor will land on a landing page through a click on an ad, an email link, or from social media platforms where you’ve given a link that leads them to your targeted landing page. Use a content strategy that includes designing a landing page that leaves a first impression and builds credibility towards your brand.
Having a landing page is the first interaction of a visitor with your brand. Make sure this page is a point of contact that nurtures and generates leads, increases search traffic, and brings revenue to the table. This way you can attract new customers and build trust among potential customers. It’s a cost-effective marketing method that supports various business goals.
To design a well-performing landing page you need to know about landing page optimization best practices that will help you build a page that plays an important role in your business.
Let’s catch a glimpse of the best practices that improve your brand perception.
Focus on a sole objective.
Your landing page should be designed with a consideration in mind to have a single and strong Call To Action (CTA). However, you are free to create multiple CTAs but they must all point to the same place where you want your visitors to take a look.
Design a page in a way that takes your visitors directly to the CTA. Lead people towards signups, newsletters, purchases, etc.
Mobile responsiveness is the key to success.
Having a landing page designed as mobile responsive is half the battle won. Today’s users access their emails, social media platforms, and other resources using various devices and for that you’ve to design a page that ensures a seamless experience accessing every device a visitor is using. A fully responsive landing page leaves a lasting impression that grabs the user’s attention in no time.
A clean and minimal page has the potential to catch the attention.
Create a landing page that has a clear and minimal design, and delivers a precise message without any distractions. Remove anything that creates clutter and prevent landing pages from getting leads.
Give people a reason to explore your whole website through an eye-catching landing page.
Optimize your Call to Action (CTA) to display that enhances the buyer’s journey.
Your CTA is what decides the next move of your visitor. Try to keep the main CTA at the top of the page. You can include multiple CTAs in different intervals. Make sure the CTAs you’ve designed work together and convince visitors to take action. Fulfill a single goal through multiple CTAs and enhance the buyer’s journey.
Learn More, Buy Now, Sign Up, and Book a Demo are some of the calls to action examples you can use in a multiple CTA landing page that helps you purchase your product or service.
Keyword research is necessary.
You need to do a thorough keyword research if you want your landing page to be a success. Identify relevant keywords or phrases for your product or service and use them strategically in your landing page content.
Make landing pages more interesting and interactive.
Interactive elements are the key to tempting visitors to learn more about your goal without any boredom. Integrating interactive elements and content can help visitors better engage with your landing page. Let your visitors see the thorough process through the interactive elements.
Build trust among your visitors.
Display any specifications or qualifications your product or service has. Such as 100% natural, Cruelty-free, or let’s say icons that show trustworthiness. These are the ways you can build trust among your visitors. Also, you can add social proof such as client testimonials from those who’ve tried and tested your product or service that can be helpful to those who hesitate to purchase anything from you.
Building trust among your customers more reliably and interestingly can bring more traffic to your site.
Create a clear headline.
Headline is the first and foremost thing while designing a landing page. Headlines are the reason someone comes to see your landing page. You have to put time and effort into crafting a headline. A clear, engaging, and interesting headline can be your savior for the campaign.
Simple forms are the solution.
Extensive and complex forms get a higher abandon rate. You have to create a simple form that can be easily understood by the visitor and only includes the most important fields. Also, remember to have a white space because that makes your form more readable and clear for visitors to fill it.
These are some of the tips for landing page design that will be beneficial for you to craft a landing page to leave an impression and build a brand.
We at Liveblack Inc. are a team of professionals who follow the best practices of how to design a landing page to drive revenue to your business. Gain control over how your landing pages are made through our knowledge, experience, and skills that significantly enhance your visitor’s journey.
